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The Business of Nachos
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The Business of Nachos

Nachonomics

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Video: Batman on Nachos

July 20, 2012 Nachonomics

Shameless post film tie ins? Yes please. While I went and saw The Dark Knight Rises last night, perhaps when you are seeing it today you will have an order of nachos with you. If so, don’t worry about having to share, Batman doesn’t want them.

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Review: Moe's Southwest Grill

July 15, 2012 Nachonomics
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Hey remember that time you went to that restaurant and you ordered those nachos and they gave you some and you were all like “But this has all those ingredients that I don’t like and none of those ingredients that I like”? Of course you do, and if you say otherwise you’re only lying to me and, even sadder, yourself. But what if I told you that you can have the power in your hands to create your own nachos, with toppings of your own choosing? Madness you say? Nay I say.

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Essay: July 4th - A Patriotic Salute to your Craw

July 4, 2012 Nachonomics
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Like many of you, I plan on spending the 4th of July doing two things; loving America and watching the Coney Island Nathan’s Famous Competitive Hot Dog Eating Competition. This contest of consumption, the Super Bowl of the competitive eating sport, pits twenty men and women against, if not the scum of the meat product world (That distinction goes to Spam and the other potted meats) then it’s inbred cousin, the hot dog. Why does this food get raised to such a level of glory above all others? Is it its apple pie American-ness? A phallic fixation? The congressional lobbying of Big Meat Slurry? Who can say.

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Essay: Chips and Dip are not Nachos

June 30, 2012 Nachonomics
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I was at work yesterday (that’s right folks, sadly nacho skills do not pay the nacho bills) at a party celebrating the end of the fiscal year when I heard some dialogue that disturbed me to the bone. Not having the time to bring in my custom nacho maker (Originally designed to be a stand alone pizza cooker, I modified it for my chip related needs) to make nachos there on the spot, I took the easy way out and just brought in some chips and queso fundido. It’s a good thing queso fundido is my favorite thing to eat after having my jaw drop, because one of the ladies there stated “Oh, you brought nacho.”

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Video: Goodbye Nachos

June 23, 2012 Nachonomics
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There are few people with a voice sexy and sultry enough to sing about nachos, and even fewer who could sing about the heartbreak of having to say goodbye to them. Fortunately for us, Jumoke Hill embodies both.

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Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

US SHIPPING ONLY

  • A Friend in Nachos (1)
  • Audio (1)
  • Chip of News (1)
  • Read With Your Mouth (1)
  • The Nacho News Network (1)
  • Where's The Beef? Vegan Views (1)
  • Bienvenidos a Piedras Negras (2)
  • Heroes of Nachos (2)
  • Ignacio Anaya (2)
  • Interview (2)
  • Podcast (2)
  • Recipe (2)
  • Play With Your Food (3)
  • Rule Chiptania (3)
  • Nacho Gift Guide (4)
  • Nacho Literature (5)
  • Nacho Regrets (5)
  • Nacho Science (5)
  • Nachos & You (6)
  • Octchober (7)
  • Recipes from the Nachonomicon (9)
  • Merchandise (10)
  • T'was The Nacho Before Christmas (11)
  • The Field Guide to Nachos (12)
  • Nachos Time (13)
  • NachoProviCon (14)
  • Video (25)
  • Nachonomics (27)
  • Essay (54)
  • Review (127)


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