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The Business of Nachos
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Nachonomics: Year Two

May 5, 2014 Dex Gormenghast
Nachonomics Year Two

So we’ve been around for two years now...

Author, Canadian, and strange hair aficionado Malcolm Gladwell stated in his 2008 book Outliers that the key to mastering any skill is less a factor of innate ability and more a matter of practicing said thing for around 10,000 hours. That being said, there have been 17,520 hours in the past two years, making me a nacho expert 1.75x over. And just think, next year I’ll be more than 2.5x the expert. This is of course assuming that I spend every second, both waking and sleeping, thinking on nachos, which I of course am.

LAST YEAR AT THIS TIME: I implied that I was going to tell you the true meaning of Cinco de Mayo, other than it being celebrated in America as a Mexican St. Patrick’s Day, which is basically just drinking for the reason that it’s a drinking holiday, nothing more. I didn’t. This year however I will at least attach a wikipedia link to the info about it. Maybe next year I’ll actually tell you what Cinco de Mayo means to me. Maybe...

LAST YEAR AT THIS TIME: I had no idea how many nachos I had consumed over the prior year, but via amazing WRITING IT DOWN TECHNOLOGY, this year I can safely say that I have eaten 45 orders since last Cinco de Mayo. That’s sadly not as close to one a week as I would like, but healthwise I’m sure it’s better that it’s not the case.

LAST YEAR AT THIS TIME: We were all going on about essays and videos, but we didn’t even dream that nacho excursions such as NACHOPROVICON were in the cards. Will there be further nacho sampling expeditions in the future this year? You can bet your sweet, sweet ass there will, although probably none as Lovecraftian.

LAST YEAR AT THIS TIME: Nachos Time: Nachos in the News wasn’t a thing that existed. How did people find out what was going on with nachos in the world? They didn’t, and it was a terrible, terrible thing. Fortunately now every month we compile all the nacho news that you need to know in a handy newspaper-esque format. It’s the sort of content you’d have gotten in Nachos Monthly if that was a magazine that existed. Truly breaking news will be of course delivered as it happens.

So as we plan a day of wishing we had made reservations at our local Mexican restaurant earlier and dream of flowing tequilas and mounds of nachos, can we say that we’re bringing nachos back to the lofty height of respect they had before the Concession Nacho besmirched their good name? Again, who can say, but our mission remains that we won’t stop until their good name is restored in the eyes of the world. As always, we’re only here because of all you fine folks and we can’t thank you enough for being here, and double thanks if you told a friend or two. We hope to see you back here to share an order of nachos with soon.

Oh yeah, there’s also our Field Guide to Nachos Kickstarter that’s going on right now. You’d probably like that as well.


Dex Gormenghast
In 2014 Tags Nachonomics
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Nachos Time: Nachos in the News - April 2014

April 25, 2014 Derek Sotak
Nachos Time

Nachos Time: Nachos in the News -  A convenient mouthful of  short form nacho news, topped with the cheese of truth, jalapeno slices of journalism, beans of education, and other toppings of various questionable informative analogies. We bring you nacho news one chip at a time.

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In 2014 Tags Nachos Time
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Review: Not Your Average Joe's

April 15, 2014 Derek Sotak
Corn Tortillas, Chipotle Braised Chicken, Pepper Jack, Cumin Sour Cream, Avocado Corn Salsa

Corn Tortillas, Chipotle Braised Chicken, Pepper Jack, Cumin Sour Cream, Avocado Corn Salsa

Have you heard of these drink-a-lot-of-booze-while-painting-at-a-restaurant events that are popular these days? I hadn’t, and then I did, and as I am a fellow with his thumb on the pulse of popular culture I had to attend. So I did. At a restaurant called Not Your Average Joe’s. And they had nachos. Kind of.

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In 2014 Tags Review
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Review: The Luxury Box

April 5, 2014 Derek Sotak
Corn Tortilla Chips, Cheddar Cheese Sauce, Colby-Jack Cheese, Chili, Sour Cream, Lettuce, Tomatoes, Salsa, Guacamole, Olives.

Corn Tortilla Chips, Cheddar Cheese Sauce, Colby-Jack Cheese, Chili, Sour Cream, Lettuce, Tomatoes, Salsa, Guacamole, Olives.

Sometimes I go to a restaurant because I hear they have great nachos. Sometimes I go because I’m hungry and a restaurant is a place where you can go to eat. Sometimes I go because of just one word, used within the context of nachos, that’s so out of left field there’s no way I CAN’T not check them out. That was the case this time. The restaurant, The Luxury Box. The word, Lettus.

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In 2014 Tags Review
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Nachos Time: Nachos in the News - Basketball, Choking, and Working Out

March 25, 2014 Derek Sotak

Nachos Time: Nachos in the News -  A convenient mouthful of  short form nacho news, topped with the cheese of truth, jalapeno slices of journalism, beans of education, and other toppings of various questionable informative analogies. We bring you nacho news one chip at a time.

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In 2014 Tags Nachos Time
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Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00
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    May 20, 2022, 10:00 AM
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    May 5, 2022, 8:00 AM
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    Dec 25, 2021, 8:23 AM
  • Nachonomics
    Happy National Nacho Day! https://t.co/yjfFYVM0V7
    Nov 6, 2021, 10:00 AM

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