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Nachonomics

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The Business of Nachos
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The Business of Nachos

Nachonomics

  • Nachonomics.
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Essay: The Rise of Seattle's Totchos

April 15, 2015 Derek Sotak
"Grigg Tater Tots Truck" by Gibchan

"Grigg Tater Tots Truck" by Gibchan

First there were nachos with potato chips, then nachos with french fries, then nachos with fritos, nachos with latkes, nachos with potato skins, and nachos with any stiff starch food that allows you to transfer toppings from its central mass to your mouth without incident. Now a new nacho is rising in The Emerald City, Seattle, and unlike the leader of the other famous Emerald City, Oz, this seems to be the real deal, a food here to stay. Forget the Pleistocene, forget the Holocene, it appears that we may be entering the Totchocene.

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Review: The Bootlegger

April 5, 2015 Derek Sotak
Homemade Chips, Chili, Lettuce, Cheese, Tomatoes, Onions, Olives, Salsa, Sour Cream

Homemade Chips, Chili, Lettuce, Cheese, Tomatoes, Onions, Olives, Salsa, Sour Cream

When I think of a bootlegger, I think of a bunch of moonshiners driving the backroads of some southern state at high speeds, peddling their bathtub brews and staying one step ahead of the law. Maybe they get in a fight with some mobsters and Tom Hardy punches one of them so hard in the throat goiter that it explodes out of their mouth in what I would consider one of the most ridiculous things I’ve seen in all of film. What a bootlegger isn’t is a nice Italian restaurant, which is why I wouldn’t call my nice Italian restaurant The Bootlegger. The Upstanding Gentleman, The Italian American Social Club, The Definitely Not a Front Restaurant, all fine names if you want to get across that your establishment may not be on the up and up but still has fine food, but Bootlegger, no. All that being said, The Bootlegger sounds exactly like the kind of place you would go to get some great nachos, but did this turn out to be the case in this case?

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Nachos & You

March 25, 2015 Nachonomics
Nachos and You.jpg

So as it's been almost a year since you first became aware of the existence of a book by the name of The Field Guide to Nachos, and like a junkie craving a fix that one just isn't cutting it anymore. Fortunately for you we're pleased to announce Nachos & You: Living Your Life the Nacho Way. Part self help, part nacho improvement, part Nacho 101 text book, all nacho and some book. Realistically more book than nacho, but who is counting. Guaranteed to be the greatest book on nachos featuring a nacho chip wearing a top hat and monocle on the cover to ever be written.

More deets, and, you know, a Kickstarter page soon, but hopefully for now this religious tract looking temp MS Paint cover of what the book will probably look like will tide you over.

 

In 2015 Tags Nachos & You
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Review: The Dogfather

March 15, 2015 Derek Sotak
A bowl with crumbled Fritos corn chips on the bottom, covered with The Dogfather’s homemade chili, topped with shredded cheddar cheese.

A bowl with crumbled Fritos corn chips on the bottom, covered with The Dogfather’s homemade chili, topped with shredded cheddar cheese.

In honor of National Cheetos Day earlier this month I figured I should find the cousin of nachos, the Cheeto Pie, and try some of those to pay my respects. Then I realized a Cheeto Pie wasn’t a thing and that I was actually thinking of a Frito Pie, so I endeavored to find one of those instead. A short car ride later I did just that at a little food truck known as The Dogfather, a mafia themed extreme hot dog experience. I’m sure by now you have a lot of questions, the answers to which you will find below.

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Essay: Guy Fieri, more like "Why Fieri?" Trashcan Nachos

March 5, 2015 Derek Sotak
Guy Fieri carries the physical manifestation of the albatross representing the quality of his work across the stage. (Food Network)

Guy Fieri carries the physical manifestation of the albatross representing the quality of his work across the stage. (Food Network)

This week an event shocked the nacho world with the magnitude of the 1906 San Francisco Earthquake (7.8), that being that human troll doll Guy Fieri made nachos in a trashcan. Granted, fewer people died at this event, but the level of horror and the cost in human spirit is equal, if not greater. The damage to nachos of course was much, much worse.

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Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

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