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Nachonomics: Year 13

May 5, 2025 Nachonomics

Triskaidekaphobia, or the fear of the number 13, has a history shrouded in mystery. Here at Nachonomics, we're not used to things being shrouded by much more than chips or cheese, but hear me out. Whether this superstition first dates back to medieval tarot, or the last supper, or even the Norse gods themselves is unknown, but the importance is that for some reason there's some bad luck mojo around that number between twelve and fourteen. But does that bad luck mojo extend to nachos?

No, because luck is a human construct used to ascribe a good or bad value to events randomly occurring, and nachos are, well, nachos.

Making it through thirteen years of the dog-eat-’chos world of the international nacho business could certainly be considered "good luck" by more superstitious individuals, but you don't need luck when it comes to nachos. Nachos transcend luck. Nachos exist outside of simple human constructs. Nachos are simply, complexly, for good or ill, nachos. We've been here for thirteen years documenting them, and we'll be here another thirteen at least, and it has nothing to do with luck. It's always just been nachos, and it always will be. Forever.

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Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

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