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The Business of Nachos

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March Madness, but the Madness is the lack of Nachos

April 5, 2017 Nachonomics

Listen, I'm going to get real with you. I'm turning my baseball cap around, I'm sitting backwards in my chair, and I'm going to be honest with you. I know as much about Nachos as I don't know about basketball. As you can imagine, this makes the whole March Madness thing kind of awkward. Almost as awkward as the lack of nachos in basketball in general.

What I do know is that while baseball is known as the much slower and lower point scoring game, I sure do see a lot more stuff in the news about horrible accidents involving a fan getting covered in nachos trying to catch a ball, or having a ball land in their nachos there than in basketball. Could this be due to the fact that sports like basketball, or hockey or football for that matter, do not involve a ball traveling tens of miles an hour hurtling into a crowd of spectators and nacho eaters? Yes, I think that is pretty obviously the reason why that is the case. Instead all you get basketball player millionaires going out of their way to eat their fans nachos.

Kevin Durant Takes Nachos From Young Fan In Middle of Practice Subscribe ►► http://bit.ly/SubToFumble The Golden State Warriors practiced in front of 14,000 people....14,000! The Warriors draw a bigger crowd at practice than some NBA teams get at a regular season game. Kevin Durant was hanging out when a young fan offered him some nachos.

I get that March Madness is about college students and that there is some controversy about them not getting paid money, so we are not talking about millionaires here, but you don't see any of them chowing down on some fans nachos. Seriously, I tried to find March Madness nacho incidents and the above was it, and I don't even think Kevin Durant is a college basketball guy! Perhaps these students are just more aware of the health issues of various stadiums across our fair country and that is the reason for the lack of nacho eating among them? You decide, but keep in mind, I know nothing about basketball or March Madness, including if these are even stadiums they play in.

Have I mentioned I don't know what I'm talking about here? That being said though, bet all your money on the Tar Heels. Well, all your money minus whatever it costs to get an order of nachos while you wait, but just don't get them at Tropicana Field in St. Petersburg FL or the Verizon Center in D.C.


In 2017
← Review: La CampanaEssay: On "Global Nacho Cheese Sauce Sales Market 2017 Industry Trend and Forecast 2021" →

Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

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