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Nachonomics

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The Business of Nachos
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The Business of Nachos

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Essay: July 4th - A Patriotic Salute to your Craw

July 4, 2012 Nachonomics
Patriot_Nachos.jpg.scaled696.jpg

Like many of you, I plan on spending the 4th of July doing two things; loving America and watching the Coney Island Nathan’s Famous Competitive Hot Dog Eating Competition. This contest of consumption, the Super Bowl of the competitive eating sport, pits twenty men and women against, if not the scum of the meat product world (That distinction goes to Spam and the other potted meats) then it’s inbred cousin, the hot dog. Why does this food get raised to such a level of glory above all others? Is it its apple pie American-ness? A phallic fixation? The congressional lobbying of Big Meat Slurry? Who can say.

Other foods, while excluded from the competition (save the hot dog bun), do receive notoriety in other IFOCE (international Federation of Competitive Eating) Gurgitation (Competitive Eater) eating challenges. These other contests; beef tongue, butter, chili spaghetti, cow brains, haggis, mayonnaise, pig’s feet and knuckles, exist, but in far less grand competitions, Stanley and World Cups vs. the Super Bowl. The might nacho however is not the star of even one of them. Indeed, the only mention of the nacho in any of these competitions is when they are combined in multi-food events, a place far below the respect the epic dish deserved, and more importantly, a low down crying shame.

When this gets an eating competition and nachos don’t, there is something truly wrong with us as a society.

When this gets an eating competition and nachos don’t, there is something truly wrong with us as a society.

This 4th however, under the blessed gut of Oslorf, the Norse God of Consumption, or more fitting his Aztec counterpart Omacatl, I decided to right this infernal wrong. On a day when America can best be worshiped by sacrificing consumables at the altar of your jaws, the name of the game is patriotic gustatory overload. The martyr to be sacrificed is unimportant, and in the choice between a hot dog savior and giving nachos the glory they rightly deserve, I’m giving the underdog, not the hot dog, the upper hand.

So next year, while you’re fireworking it up at your local backyard BBQ, put down that intestinal case full of nitrates and meat slurry and pick up a nacho chip. As you get down on your knees in praise and stick it in your mouth, that it’s the American thing to do. George Washington would have done it too.

He killed his sensei in a duel and never said why. Was it over nachos?

He killed his sensei in a duel and never said why. Was it over nachos?

In 2012 Tags Essay
← Review: Moe's Southwest GrillEssay: Chips and Dip are not Nachos →

Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

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