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Nachonomics

Nachonomics
The Business of Nachos
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The Business of Nachos

Nachonomics

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Essay: On Nachos.

May 5, 2012 Nachonomics
Nacho definition.png

I am a human. A human who likes, nay, loves, nachos. This makes me the best kind of human around, one with a good taste in things that taste good. Listen, I could type you out a history of the nacho, how Ignacio Anaya created them back in 1943 to appease some ravenous ladies who descended on his restaurant, how the food came to the US and became all the rage, but that’s all stuff you can read on wikipedia and I’ll probably bring up in essays later. The number one thing that matters is that nachos are delicious. Whether you are young or old, famous or infamous, proletariat or bourgeoisie, grotesque or arabesque, nachos are the food for you and your loved ones.

This is my license. There are many like it but this one is mine.

This is my license. There are many like it but this one is mine.

So why should I be the one to write about nachos? Well is this on your license plate? Don’t give me any excuses about how it would be if you had a car, if you cared about nachos as much as me you’d buy a car just to get this plate. When I picked it up at the DMV the angry lady behind the counter actually smiled when she gave it to me. A DMV employee smiling. Nachos truly do make miracles come true.

But I digress, here is my nacho resume. I’ve been eating nachos since I was a small child. I’ve eaten nachos in a dozen countries on four continents. When you were writing essays on relevant things in class, I was writing ones specifically to work in nachos, or H. P. Lovecraft, and still somehow managed to get excellent grades on them.

As big a racist as Lovecraft was, even he would have enjoyed nachos.​

As big a racist as Lovecraft was, even he would have enjoyed nachos.​

I’ve fought with restaurant managers over trying to get a nacho banner they had displayed outside. I’ve questioned waitress upon waitress as to whether their nachos were a good pile of chips or just four artfully arranged ones on a plate. If I had one tattoo, it would be Ralph Fiennes’ tattoo from Red Dragon, but if I had a second body, I’d get a nacho one on that.

And I’m not alone. I’m Hannibal Smith and I’ve got a crack team of nacho experts at my fingertips because Hannibal’s on the jazz. Between us we’ve got over 75 years of nacho experience, twenty of them from our Mr. T alone and we’re all guilty of crimes we didn’t commit. Crimes against nachos of course.

Perhaps you aren't familiar with Mr. T Geyser Nachos.​

Perhaps you aren't familiar with Mr. T Geyser Nachos.​

So is my daredevil team of nacho experts with nothing to lose and I worthy of your reading? I’m going to say yes, but of course I’m biased. You be your own judge, but I don’t think you’ll be disappointed.

In 2012 Tags Essay
← Review: Mezcal Tequila Cantina

Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

US SHIPPING ONLY

  • A Friend in Nachos (1)
  • Audio (1)
  • Chip of News (1)
  • Read With Your Mouth (1)
  • The Nacho News Network (1)
  • Where's The Beef? Vegan Views (1)
  • Bienvenidos a Piedras Negras (2)
  • Heroes of Nachos (2)
  • Ignacio Anaya (2)
  • Interview (2)
  • Podcast (2)
  • Recipe (2)
  • Play With Your Food (3)
  • Rule Chiptania (3)
  • Nacho Gift Guide (4)
  • Nacho Literature (5)
  • Nacho Regrets (5)
  • Nacho Science (5)
  • Nachos & You (6)
  • Octchober (7)
  • Recipes from the Nachonomicon (9)
  • Merchandise (10)
  • T'was The Nacho Before Christmas (11)
  • The Field Guide to Nachos (12)
  • Nachos Time (13)
  • NachoProviCon (14)
  • Video (25)
  • Nachonomics (27)
  • Essay (54)
  • Review (127)


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