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Nachonomics

Nachonomics
The Business of Nachos
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The Business of Nachos

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Video: No Reservations on location in Piedras Negras

March 5, 2013 Nachonomics
Bourdain_650.bmp.scaled696.jpg

If you think of badasses in the professional culinary world, you may think of someone like Gordon Ramsey, or the self proclaimed bad boy Guy Fieri. You shouldn’t though, because they’re complete babies. Did you know that Julia Child worked for the OSS in World War Two? Pretty badass huh? Did you also know that chef Anthony Bourdain was pretty much the Hunter S. Thompson of the cooking world when it came to the volume of drugs consumed? Not quite as badass as the OSS, but I couldn’t find a video of Julia Child going to Mexico and speaking with the son of the man who invented the nacho, so we’re going to focus on Bourdain’s show No Reservations.

Bourdain brings up the classic question, “Are Nachos Mexican?”, and answers it with a “No.” So my question to you goes “Is something made by a Mexican, in Mexico, but for Americans, Mexican or American?” It’s a dilemma as old as “Which came first, the chicken or the egg?”, and perhaps just as unsolvable. The general consensus among chefs is that it’s American, and until I come up with some more talking points and gotchya questions to prove their Mexicanity, I suppose I’ll have to agree with it. The main takeaway from the video is that you get to see the son of Ignacio Anaya, the father of the nacho, which is the equivalent of meeting Jesus in the nacho world. I’m sure his transubstantiated body would be much spicier though.

In 2013 Tags Video
← Essay: Nacho Literature - Maxim MagazineEssay: United States of Nachos: The Guy Fieriing of Food Reality Television →

Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

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