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The Business of Nachos
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The Business of Nachos

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Nachonomics versus Chuck versus the Nacho Sampler

March 5, 2020 Nachonomics

No one is going to say that eating nachos with your mouth isn’t the best way to consume them, but sometimes that isn’t enough. Sometimes the only way you can truly reach true nacho satisfaction is to eat them with your EYES. Metaphorically eat that is, because I’m talking about viewing nacho related stuff to finish off that sweet sweet nacho craving, and no, you do not have a problem thinking this way. Today a 2010 episode of “Chuck”, Season 3, Episode 6, “Chuck Versus the Nacho Sampler”.

Here’s the plot of Chuck. Chuck is a HUUUGGGEEEE nerd, as most jokes will revolve around. He got a spy computer in his brain somehow that lets him do spy stuff randomly, so the CIA shanghais him, but he also has to work in a Best Buy knockoff because this is 2010 and Amazon hasn’t put them all out of business yet. In spy world he works with a mean spy and a hot spy that he has the hots for and it’s all will-they-won’t-they, and in Best Buy world it’s all creeps who are going to have a rude awakening once #metoo gets big in a few years. This sounds like a real hotbed for nachos no? More like nachos… no.

If you’re going to have an episode named after the titular character VERSING a nacho sampler, I would have to assume that he fights a giant pile of nachos at some point. INCORRECT. All he does is share an order of nachos with an asset, and then later throws a plate that some other nachos were on to incapacitate a bad guy. I don’t know about you, but when I watch Godzilla VERSUS Megalon, I don’t expect zero fighting and then at some point Godzilla throws a plate that Megalon was sitting on. That’s bad versusing.

And what even is a “Nacho Sampler” anyhow? I would have to assume that it was a plate with small versions of the many types of nachos that the restaurant happens to sell, a “sample” if you will, but all they deliver in this is a normal pile of nachos. Not the worst looking pile mind you, I eyeballed a few full peppers on the side of that bad boy I would have enjoyed, but Stephen Whitman of Whitman’s Sampler chocolates could have taught this restaurant a thing or two about the meaning of “sampler”.

I don’t think I laughed once at this, and I was even primed with a nice tumbler of Balcones Brimstone. (Balcones, if you’re looking to sponsor a nacho website, I know of one…) Perhaps it fell into the “cute” territory where you make the briefest smile and don’t laugh, but when you go in looking for nachos and they barely get lip service, well, all the Dune jokes in the world aren’t going to turn that around. And of course they made a Dune joke, BECAUSE HE’S A NERD GET IT! Just look at The Big Bang Theory, NERDS ARE HILARIOUS! That’s it folks, close down all the stand up comedy places, we’ve reached the pinnacle of humor. And sadly humor has no place for nachos it seems.

In 2020 Tags Essay
← Hand Washing: Not just for getting nacho cheese off your fingersGrey Seas Are Dreaming Of My Death →

Nachonomics: ('na-cho-'na-miks)

noun. The branch of knowledge concerned with the production, consumption, and distribution of nachos.

Book: Complete Nacho Knowledge Book: Complete Nacho Knowledge
Book: Complete Nacho Knowledge
$20.00

A copy of "The Field Guide to Nachos", "Nachos & You", and "Recipes from the Nachonomicon". This is literally and literately all the nacho knowledge you will ever require.

The Field Guide to Nachos, a pocket sized reference to the history, types, and background of the greatest of Mexican delicacies.

  • READ... The true story of how Ignacio Anaya created "The Nacho" in 1943.

  • LEARN... How nachos moved from Mexico and spread across America like shredded cheese melting across a pile of chips.

  • KNOW... the real difference between natural cheese versus pasteurized processed cheese product. It's terrifying.

  • DIFFERENTIATE... between kinds of popular nachos that are to be found in our modern restaurants.

Nachos & You, a pocket sized manual on, well, living your life the nacho way.

  • READ... The "true" story of how Gentleman Frank Liberto (Not to be confused with the upstanding Frank Liberto of Rico's or the Frank Liberto of Martin Luther King Jr. assassination infamy) created "The Nacho" in 1976. I say "true" because it is an obvious satire and parody.

  • LEARN... To pickle your own jalapenos for varying degrees of “fun” and “profit”, but more importantly bragging rights on being more artisinal than your friends.

  • KNOW... The science of creating nachos with circular chips as opposed to triangular chips and when to use each so as to not cause embarrassing cultural faux pas.

  • EXPERIENCE... The terror of “Nacho Fingers”, and the joy of curing yourself of them to avoid being ostracized by the community at large.

Recipes from the Nachonomicon, a pocket sized cookbook of all the finest types of nachos from throughout the ages, all now easily available at your fingertips.

  • READ... The History of the Nachonomicon and how it became the blueprint for all the nachos you know and love today!

  • LEARN... How to cook the finest examples of each member of the nacho family from "Artisanal" to "Single Serving." (There's no general type of nacho that begins with "Z" so that's as good as it gets alphabet wise, and I wouldn't want to trick you into thinking there was a type of called "ZBBQ Nachos" or something.)

  • KNOW... The joy that comes of making you, or a loved one, a delicious meal of nachos that will both satiate your hunger and allow you to know the true satisfaction of being able to provide the sustenance to keep a human being alive.

  • TASTE... Nachos, and lots of them, once you make them of course.

With these three books, you can feel secure in the knowledge that you'll be able to give a T.E.D. talk on every single aspect of nachos. Probably closer to three T.E.D. talks as a matter of fact! Do they even let you do that? I don't know, but with nacho knowledge like yours you will undoubtedly be the first!

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